Vi Veri Veniversum Vivus Vici "By the power of truth, I, while living, have conquered the universe".
Thursday, October 01, 2009
Krishnamurty
Now some years ago, i had undertaken a long barefoot religious journey with few of my friends from onkareshwar to ujjain. In midst there was a new road being constructed, on which few of us badly burnt our foot and left the journey midway. But i didn't come out of the trip Un-enlightened. By chance one of my friend's Uncle lived in Onkareshwar, and there, he had a book by jiddu Krishnamurty, which i happened to chance upon. I read it for an hour or so, and couldn't continue. One reason was that i was reading it by the light of a dim oil lamp, and the other being, that whatever the man had written up to that point on death was already soemthing i firmly believed in. Since i didn't know who he was or anything, i just let it slip, that it must be one of those low level thinkers. Because if you find your own thoughts materialized in some book, you definitely won't hold that author in such a high esteem, while at the same time you would feel a little sense of pride that the thought exists, and you arrived on it independently, and there is a book on it and stuff. But anyways, i closed the book, called "on death", and forgot about him.
But since i am into books i remembered the name krishnamurty.
Mu second attempt at the man was when i was travelling by train from somewhere to somewhere. I boorowed it from some one just to check if that was a fluke, or is it really that i think the same. And guess what, it was the same and a little more. My admiration grew. I can't think of a single reason that why have i not read any of his works. No reason, but thats how it stands. Its as if i want to see if after i have a consistent complete thought, then i will check if i match his thought. Now i know how big he was. But then once a thought formed, i let it remain.
Continuing from above, so when i read of this other Krishnamurty, i was curious, that who was he and was he related to Jiddu or something.
I ended up reading summary on Jiddu and UG and ramanna Maharshi from Wikipedia.
Something is happening. The problem is what they are saying, i COMPLETELY understand. I am not supposed to. Part of it is already with me. I have discovered it on my own. The disturbing thing is, i want to find out more. I don't think the road leads to some where traditional where my parents except me to end up. But the feeling was so profound, i was close to tears. It was as if i didn't have the words, but i wanted to say the same things, for so long, i wanted to cry out...." I know"....and in this agitated and emotional state i write this note.
My mind tells me that this isn't done. This isn't normal. either its something very profound and life changing or i am on my way to become one crazy guy.
I hope this passes...I hope this was just temporary......but Once i know that others have known what i thought was my own twisted mind...my own inner beliefs...my mechanism of understanding the world...i am not too sure.
Tuesday, March 24, 2009
Ajiib Rang mey Ab key Bahaar Guzrii hai
talaash men hai sahar baar baar guzarii hai
junuun men jitanii bhii guzarii bakaar guzarii hai
agarche dil pe kharaabii hazaar guzarii hai
huii hai hazarat-e-naaseh se guftaguu jis shab
vo shab zaruur sar-e-kuu-e-yaar guzarii hai
[sar-e-kuu-e-yaar = in the street of the beloved]
vo baat saare fasaane men jisakaa zikr na thaa
vo baat un ko bahut naa-gavaar guzarii hai
na gul khile hain na un se mile na mai pii hai
ajiib rang men ab ke bahaar guzarii hai
chaman men Gaarat-e-gul-chiin se jaane kyaa guzarii
qafas se aaj sabaa beqaraar guzarii hai
[Gaarat-e-gul-chiin = plunder or destruction wrought by flower-picker(gardener)]
[qafas = cage]
:Faiz Ahmed Faiz
Sunday, March 08, 2009
Thales and Olives

Bertrand Russel Quoting Aristotle on Thales in his "History of Western Philosophy"
There are many legends about him, but i do not think more is known than the few facts I have mentioned.Some of the stories are pleasant, for instance, the one told by Aristotle in his
politics(1259a):
"He was reproached for his poverty, which was supposed to show that
philosophy is of no use. According to the story, he knew by his skill in the stars while it was yet winter that there would be a great harvest of olives in the coming year; so, having a little money, he gave deposits for the use of all the olive-presses in Chios and Miletus, which he hired at a low price because no one bid against him. When the harvest time came, and many were wanted all at once and of a sudden, he let them out at any rate which he pleased, and made a quantity of money. Thus he showed the world that philosophers can easily be rich if they like, but their ambition is of another sort."
Friday, February 20, 2009
Narcissus and nietzche

there was a time when
He had time to look deep into the abyss
and the abyss used to gaze back at him
when narcissus was young
and love was full of possibilities
when he was immortal,
and the world was big,
when people were different,
and din't expect out of him
Its a myth that he was cursed
his mind was fairly intelligent
he could go long on a philosophical journey
and the chap was considered brilliant.
Once he went in to such a trance
thinking on the way of the world,
trying to understand it, crack it
thoughts in the abyss twirled.
the thought turned upon himself
as he realized,
that how we see this world
is just within our eyes
T'is just a reflection of a reflection
on the mirror of the mind,
which shows it through a hinted tint
if you hate it or are kind
poor chap got this thought
when he was having a drink
gazing at his image in the water
he began to think
It all starts with me,
It all ends here
Its me causing the ripples
The water is pretty clear
he kept trying to remove the stain
in which his mind colored the world
His persiverance knew no bounds
as time passed and his end was near.
then too he kept on working at it,
but he was hades' dear,
the God took him across the Styx
his sould trapped in a cage.
The abyss twirled undeciphered
getting deeper with rage
The people of old realized it
and tried to shun the thought
nothing good comes of introspection
was the message passed on
since then Narcissus, is known as is today
The poor man's misery
never to happen again.
was locked in lies and drowned in deceit
so that no one should gain
Nietzsche stumbled on the thought
on his journey through
then his way was different
so the abyss still gazes back at you
superior no

A no is superior than a yes.
a yes multiplied by a no is no.
A zero multiplied by a one is zero,
but the same zero when dividing a one, makes it infinite.
there is a one, but in that one is a zero, added to it, multiplied to it, subtracted from it, but not divided from it.
it has been before one, it will be after one and all its multiples are gone
a zero is the grounded number,
whose existence lies in destruction of other numbers.
and even when other numbers live, zero hides in it, until they are destroyed.
you can't see a zero, you can't decimate a zero,
you can simply hide it,
a single zero is as strong as infinite zeros added subtracted or multiplied,
its strong when alone, as when its with its clones
but zero isn't completely zero, because it can create things which it is not.
it is a number but when divided by a zero, creates not a number, but something else.
every one uses it to describe the never ending cycle of karma.
where else is a number that suggests nothing, remains in everything, can create infinite or something that its not.
you can't cut a zero and make it two, you can't burn a zero, you can't dry a zero, you can't kill a zero
you can't wet a zero. and thats the truth. because zero is superior to a one. A no is superior to a yes
last i heard of these qualities, man's soul was being described.
"Nainam chhindanti shastraani, nainam dahati paavakah,
Na cha enam kledayanti aapah, na shoshayati maarutah".
Na=not, Enam=this (Soul or Self), Chhindanti=to cut,
Shastraani=by weapons, Na=not, Enam=this, Dahati=burns,
Paavakah=by fire, Na=not, Cha=and (even), Enam=this,
Kledayanti=wet, Aapah=(by) water, Na=not, Shoshayati=dries,
Marutah=air (wind).
'Enam' refers to the Soul within the body (the embodied soul).
Sunday, February 15, 2009
Coincidence

Have you ever noticed that how much of your life is determined by coincidences?? You met that guy because of a coincidence, you got the job, because someone dropped out, moved on, or maybe you happened to read that news paper that you never picked.
Hell, there is an entire movie based on coincidences making its way to Oscars. Ever heard of "Slum dog Millionaire"?
I hate them. I really do. They always put the spanner in the plan, and unless the outcome comes, you are hanging there is mid air, thinking, whether it’s good or bad. And if Murphy knew what he was saying, then he has determined the outcome too.
The outcome can best be described as a three letter word....BAD.
Safe to say, where there will be a coincidence, and if there is an outcome that can be BAD, it most probably will be. Don’t believe on me? Blame Murphy.
So if a thing can happen in a bad way, it most probably will. But coincidence has some good qualities too. All of us use these qualities.
To lie and to catch lies. Have you ever noticed that one thing that you utterly hated, HAPPENED, and has to be explained, relies heavily on coincidence?
If your friend didn’t reach on time, heavy traffic, if she was with someone, just bumped into him, If he got a hike, probably you sucked at the thing at the wrong time.
With a delicately woven multicolored fabric of Ignorance, Trust and coincidence, and promise [exactly in the same order] most bizarre explanations come up. Lifelines drawn, jobs saved, life extended.
Ever heard
“I didn’t know you hated it. Trust me. It was a coincidence. It won’t happen again.”
Explained.
If you have had the misfortune of hearing this, I know that was not the last time. You heard it again, in some different thing, the same pattern.
And now you must be thinking, OH! That’s why it seemed so odd. Well YEAH!!
Another example.
“I didn’t know you would take it this hard. Trust me, you are a good worker.I know your Hike was due, but recession Hit. we will try to make it up in the next Hike”
Some where bordering along the lines of politeness , and mistakes we have carved out a territory for coincidence.
I don’t want to lose the trust. I don’t want to lie. I am experienced enough that lies are rational explainations which cannot be substantiated. Lets lie in a way that god’s hand becomes involved.
No one can question GOD’s will, right?
But as easy as it may seem, Coincidence makes u take a substantial hit on your attributed reasoning powers.In other words, your intelligence.
In most of the cases, how do you know that your coincidence bait has been taken?
The dialogue goes like,
“ How did this happen??”
“Coincidence”
“What!!What were you thinking”[Implied, with foresight you could have seen the risk and avoided it. Deeply Implied….I AM CHEWING THE BAIT]
“reinforcing the coincidence”
“Okay”
The other Hit it gives you is in trustworthiness. Coincidence has taken you off the hook. But its like saying that you have used a legal loop hole and pivoted on the trust. The cheat code of the game has been invoked, and questioning the trust is a big step.
So most probably the prey will chew on the coincidence knowingly. May be even go ahead and try to break it with logic for some times invoking more trust based answers.
And both of you know it. And so the eye will follow you through the plains of ROHAN to the end of Middle Kingdom.
Thursday, September 25, 2008
EAT, PRAY, LOVE
Sunday, December 16, 2007
memoirs
"people write memoir to tell a story, and people read memoir to find their own story in it."
how true...........
tu zinda hai
agar kahin hai swarg toh uutaar laa zameen par,
hazaar bhes dhar key aayi, maut tere dwaar par,
magar tujhey na paa saki, chali gayi woh haar kar,
kabhi toh hogi iis chaman pey bhi bahaar ki nazar,
agar kahin hai swarg toh uutaar laa zameen par,
yeh gham key aur chaar din, sitam key aur chaar din,
yeh din bhi jayenge guzar, guzar gaye hazaar din,
kabhi toh hogi iis chaman pey bhi bahaar ki nazar,
agar kahin hai swarg toh uutaar laa zameen par,
Monday, July 30, 2007
Carrot, Egg or Coffee Bean? - A good thought
From: DADDY &
Date: Jul 30, 2007 1:17 PM
Subject: Fw: Carrot, Egg or Coffee Bean? - A good thought
To: ME
A young woman went to her mother and told her about her life and
how things were so hard for her. She did not know how she was going to
make it and wanted to give up She was tired of fighting and struggling.
It seemed as one problem was solved, a new one arose.
Her mother took her to the kitchen. She filled three pots with
water and placed each on a high fire Soon the pots came to boil. In the
first she placed carrots, in the second she placed eggs, and in the
last she placed ground coffee beans. She let them sit and boil; without
saying a word.
In about twenty minutes she turned off the burners. She fished
the carrots out and placed them in a bowl.
She pulled the eggs out and
placed them in a bowl.
Then she ladled the coffee out and placed it in a bowl. Turning
to her daughter, she asked, "Tell me what you see."
"Carrots, eggs, and coffee," she replied.
Her mother brought her closer and asked her to feel the carrots.
She did and noted that they were soft. The mother then asked the
daughter to take an egg and break it. After pulling off the shell, she
observed the hard boiled egg.
Finally, the mother asked the daughter to sip the coffee. The
daughter smiled as she tasted its rich aroma The daughter then asked,
"What does it mean, mother?"
Her mother explained that each of these objects had faced the
same adversity: boiling water. Each
reacted differently. The carrot
went in strong, hard, and unrelenting. However, after being subjected
to the boiling water, it softened and became weak. The egg had been
fragile. Its thin outer shell had protected its liquid interior, but
after sitting through the boiling water, its inside became hardened.
The ground coffee beans were unique, however. After they were in the
boiling water, they had changed the water.
"Which are you?" she asked her daughter. "When adversity knocks
on your door, how do you respond? Are you a carrot, an egg or a coffee
bean?
Think of this: Which am I? Am I the carrot that seems strong, but
with pain and adversity do I wilt and become soft and lose my strength?
Am I the egg that starts with a malleable heart, but changes with
the heat? Did I have a fluid spirit, but after a death, a breakup, a
financial h ardship or some other trial, have I become hardened and
stiff? Does my shell look the same, but on the inside am I bitter and
tough with a stiff spirit and hardened heart?
Or am I like the coffee bean? The bean actually changes the hot
water, the very circumstance that brings the pain. When the water gets
hot, it releases the fragrance and flavor. If you are like the bean,
when things are at their worst, you get better and change the situation
around you. When the hour is the darkest and trials are their
greatest, do you elevate yourself to another level? How do you handle
adversity?
Are you a carrot, an egg or a coffee bean?
Wednesday, May 30, 2007
Re: 2006 best Pictures
the quote was not mine...it was from the guy who is one of my good friends in the industry as well as the regional manager of harper Collins west. his name is sameer , and he is one of the few guys whom i have called from here also.
In fact what you said about the changing time is so true that i just read out your letter aloud to two of my colleagues(the only two in the room right now)......in spite of the thing that one of them wants to kill me(jokingly) ...and the other is an Egyptian who will not say "parent" but "barent"...apparently the great people who invented Arabic forgot to put the sound called "p" in the language...or its may be Egyptians who are trying to hit back America by learning the language and then killing the pronunciation....
but they also loved it....
I am happy that aapka project is now on ur feet.......i hope it brings lot of good things...
one more thing...is it just you who remembers that MD used to sit and crack jokes or he also remembers...i mean i was just checking that with chnge in time...i might not change...but does the memory remain?...he he he....
love
satyarth
ps: i am going to put this letter conversation on my blog.
Dear SonalThanks for sending good collection of pictures,one of hummer and other of Himalaya.hope you are perfectly in shape, internally as well as externally.So keep in regular touch through any of several means of communication.We got our Project ERP-MES Centre inaugurated by our MD Shri R .Ramaraju.Once upon a time ,he was my HOD and AGM I/c, SMS-II and in my second shift, he use to sit in our shift room of converter shop for hrs. and he use to crack jokes veg. as well as non-veg.so, this is how,when time changes ,it changes every thing related to him ,except himself .This is he or she who start changing him/herself and no body else.Your quotation regarding dream was also lovely.I wrote it on my room's white board.So, keep on writing and sending/forwarding mails.Daddy
Tuesday, March 06, 2007
Claim ur blog.Claim ur life
Satyarth
--
-------------------------My Blog?----------------------------
http://thematrixian.blogspot.com
---------For Things in a Crazy perspective----------
Thursday, October 05, 2006
......and i am afraid
the future seemed close
faliure was a distant song
success were french whispers
both equally faint,
but one within reach
and the other far away
the whisper was weak,
and the song was strong
Like a banshee's wail,
i had been there once,
lived for quite some time
but now both the voices
are getting louder
and i am afraid
Saturday, September 09, 2006
raat yun
jaisey veeraney mey chhupkey sey bahaar aa jaaye
jaisey sehraaon mey hauley sey chale baad-e-naseem
jaisey biimaar ko bewajah karaar aa jaye
Monday, August 28, 2006
I am the light
Confined in the dark, narrow cage of our own making which we take for the whole universe, very few of us can even begin to imagine another dimension of reality.
you have to keep pretending that life makes sense, that there’s some point to all this struggling. It’s all a joke. Everything anybody ever valued or struggled for . . . it’s all a monstrous, demented gag! So why can’t you see the funny side? Why can't you laugh...
How does it matter whether you made the million or not? Go ahead if you r the next bill gates..but ask urself..do you really think so!!! he he he...and if not, how does it matter that in a thousand kilometer race whether you die after covering a centimeter or a kilometer? Did you raise the limits of the race? did you make it a hundred thousand kilometer race? Will you make it?
Or will you do as millions of losers on this planet do? May be you never wanted this race...May be you could have been first in some other race...did you try? Did you take the path you wanted or the one that was easy...or may be that every one was walking on..he he he...are you a software engineer? or an MBA or something every third person is?
Who are you?What are you?Do you want to be cool or may be hot?How many times did u change ur act to be accepted?Do you know our national anthem?Is attack the best defence? Is there strength in numbers? Is a pack of dogs powerful than a Lion?
How do you manage ur Conscience? Are you ashamed of yourself?What did you do? Are you weak?Are you strong?Or are you plain simple Manipulative?Is Life easy, or is it tough?
Do you whip out ur mobile the moment you feel concious? Do you hide in shadows and watch others may be from the corner of ur eyes? Do you hide your jealousy in a smile?Can you live without talking? What do you say when you talk to yourself?
Does ur conscience make you miserable?Do you feel miserable?Do you think you can never stop never b better?Do u think the die has been cast?Have you stopped caring?
Are difficult questions stupid? Can you lie to yourself?
Is this whole thing sick? then why do you read?Why don't you quit?Can you quit... the path you have chosen?Given a chance would you change your past?your path is the easy one..isn't it?What are you afraid of?Who are you afraid of? What are your worst fears?
Do you understand what am i saying? Where am i coming from? Do you know what am i talking about?
Do YOU?
I KNOW YOU DO...EVERY ONE DOES..
ha ha ha...do you see the funny side? NOW?
YOU KNOW ME NOW...You Have Always Known ME....Always, I have been there with you...inside you..Listen to me..I AM THE LIGHT..THE LIGHT OF TRUTH...Satyarth
Thursday, August 24, 2006
Complete Posts
by RAINMAKER 8/27/2006
The Joker
Tum mujey na dogey jeeney View
Tuesday, August 22, 2006
god is an insurance policy
Saturday, August 19, 2006
Farhan Akhtar, Big B, Subhash Ghai
Was talking to suvhash ghai...when shabana swoops in with a request
Thursday, August 17, 2006
There is no sanity clause
The road of Normalcy is actually as thin as a razor's edge compared to vast plains. The chances of any one getting off the road is pretty easy.
The road to drive has been defined, but the definition keeps on changing. Today some one like marilyn manson can exist and be followed(http://www.imdb.com/name/nm0001504/)...while only few years ago he would have been shunned in an asylum. Who wants to be sane?...I am here to live a life and live on my own terms. Even if i am crazy and am happy, does it matter what people say of me? What does a normal man have? I think that in today's world, something that is being considered as ambition must have been insanity in some century. Shrinks have just studied what exists and classified it for academic purposes. People like john nash...Howard Hughes(The Aviator) ahve made it big with all the disabilities. On the other hand Society made their lives miserable by branding them as mentally unstable. I think a person shouldnot be judged on his sanity but what he took from the society and what he contributed to it. On this scale, many normal people are wanting. But yeah, the supreme thing still should be Live and Let live. If that isn't being followed, then definitely the man should be shunned. Because he is taking away much much more than he is giving back. BTW, donot worry, as one of my favourate movie still is "As good as it gets". and as The Joker in the batman series says, for some people "Madness Is the emergency exit"(the above was written as a comment on devil's blog
Monday, August 14, 2006
A Tryst with destiny

Long years ago we made a tryst with destiny, and now the time comes when we shall redeem our pledge, not wholly or in full measure, but very substantially. At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new, when an age ends, and when the soul of a nation, long supressed, finds utterance. It is fitting that at this solemn moment we take the pledge of dedication to the service of Inida and her people and to the still larger cause of humanity.
At the dawn of history India started on her unending quest, and trackless centuries are filled with her striving and the grandeur of her success and her failures. Through good and ill fortune alike she has never lost sight of that quest or forgotten the ideals which gave her strength. We end today a period of ill fortune and India discovers herself again. The achievement we celebrate today is but a step, an opening of opportunity, to the greater triumphs and achievements that await us. Are we brave enough and wise enough to grasp this opportunity and accept the challenge of the future?
Freedom and power bring responsibility. The responsibility rests upon this Assembly, a sovereign body representing the sovereign people of India. Before the birth of freedom we have endured all the pains of labour and our hearts are heavy with the memory of this sorrow. Some of those pains continue even now. Nevertheless, the past is over and it is the future that beckons to us now.
That future is not one of ease or resting but of incessant striving so that we may fulfil the pledges we have so often taken and the one we shall take today. The service of India means the service of the millions who suffer. It means the ending of poverty and ignorance and disease and inequality of opportunity. The ambition of the greatest man of our generation has been to wipe every tear from every eye. That may be beyond us, but as long as there are tears and suffering, so long our work will not be over.
And so we have to labour and to work, and work hard, to give reality to our dreams. Those dreams are for India, but they are also for the world, for all the nations and peoples are too closely knit together today for any one of them to imagine that it can live apart Peace has been said to be indivisible; so is freedom, so is prosperity now, and so also is disaster in this One World that can no longer be split into isolated fragments.
To the people of India, whose representatives we are, we make an appeal to join us with faith and confidence in this great adventure. This is no time for petty and destructive criticism, no time for ill-will or blaming others. We have to build the noble mansion of free India where all her children may dwell.
II
The appointed day has come-the day appointed by destiny-and India stands forth again, after long slumber and struggle, awake, vital, free and independent. The past clings on to us still in some measure and we have to do much before we redeem the pledges we have so often taken. Yet the turning-point is past, and history begins anew for us, the history which we shall live and act and others will write about.
It is a fateful moment for us in India, for all Asia and for the world. A new star rises, the star of freedom in the East, a new hope comes into being, a vision long cherished materializes. May the star never set and that hope never be betrayed!
We rejoice in that freedom, even though clouds surround us, and many of our people are sorrowstricken and difficult problems encompass us. But freedom brings responsibilities and burdens and we have to face them in the spirit of a free and disciplined people.
On this day our first thoughts go to the architect of this freedom, the Father of our Nation [Gandhi], who, embodying the old spirit of India, held aloft the torch of freedom and lighted up the darkness that surrounded us. We have often been unworthy followers of his and have strayed from his message, but not only we but succeeding generations will remember this message and bear the imprint in their hearts of this great son of India, magnificent in his faith and strength and courage and humility. We shall never allow that torch of freedom to be blown out, however high the wind or stormy the tempest.
Our next thoughts must be of the unknown volunteers and soldiers of freedom who, without praise or reward, have served India even unto death.
We think also of our brothers and sisters who have been cut off from us by political boundaries and who unhappily cannot share at present in the freedom
that has come. They are of us and will remain of us whatever may happen, and we shall be sharers in their good [or] ill fortune alike.
The future beckons to us. Whither do we go and what shall be our endeavour? To bring freedom and opportunity to the common man, to the peasants and workers of India; to fight and end poverty and ignorance and disease; to build up a prosperous, democratic and progressive nation, and to create social, economic and political institutions which will ensure justice and fullness of life to every man and woman.
We have hard work ahead. There is no resting for any one of us till we redeem our pledge in full, till we make all the people of India what destiny intended them to be. We are citizens of a great country on the verge of bold advance, and we have to live up to that high standard. All of us, to whatever religion we may belong, are equally the children of India with equal rights, privileges and obligations. We cannot encourage communalism or narrow-mindedness, for no nation can be great whose people are narrow in thought or in action.
To the nations and peoples of the world we send greetings and pledge ourselves to cooperate with them in furthering peace, freedom and democracy.
And to India, our much-loved motherland, the ancient, the eternal and the ever-new, we pay our reverent homage and we bind ourselves afresh to her service.
JAI HIND.
Wednesday, July 19, 2006
The Joker
Well i don't know why, but i have fallen in love with the painting. Yeah, its a painitng, in a very modern sense. Michaelangelo had his colors and brush, and modern painters have their computers. After all something must change.The image here has been modified from a wall paper by Alex Ross, may be the most expensive artist in the american comic world. He has brought realism to fantasy, and this image of Joker with Harley quinn is the longest lasting wallpaper on my computer.
Just notice the realism. the expression on his face, the way he holds Harleyquinn as if it were a guitar. Yeah seriously, his fingers are made as if he were holding a guitar. And the Smile...its a killer.
Any one to give me the author of the text on the wall paper and the source?? NO...its not from Bible(as most mistakenly think)
Godspeed
More of Ross's wallpapers here
More on Alex Ross here
Sunday, July 16, 2006
In Support of Spam
If i am not wrong then spam filtering was started by a chap called Paul Graham and in his landmark essay(http://www.paulgraham.com/spam.html) he outlined the first way to encounter spam. Incidently the first spam was by some law firm if i am not mistaken.
Well as i was saying...if you are a marketing student, then you should read spam mails. because a spammer is basically a person who is trying to sell you something when some body is trying to stop him from doing so. The mails in my spam box are all losers. they couldn't beat the system or the filter. But still there are a few who slip though the system when so many couldn't. this will tell you a lot about marketing. How is the mail targetted at you? the spammer isn't just relying on statistics that if suppose my mail reaches to 500 people then i get a sales of 3 bottles. he is also trying to put in some lucrative offer, and working with the words. Just look at how hard they try to imitate ur normal mail. all their objective is that you will be baffled and end up opening the mail. Then they also have to take care that once you have opened the mail, you don't just discard it coz its spam....so look at the magnitude.
The only respite being that the advertising(yeah i consider Spam as a form of unwanted advertising mailer) is dirt cheap and virtually free.
Being in love with advertising, i am a student of the written word and its effect. And believe it or not, i read even the worse ads that why was it wrong and why was it right. why did i open he mail even if it was spam. And thats a great lesson for aspiring copy writers and admen.
I don't see any indian companies trying to spam me. may be they are letting go of a medium. I guess every indian must have seen some or the other form of advertising in public toilets.Some cheap posters of some"dr shah" is seen... and read as the audience is captive. so even if every one hates it, they do read it once. The job is done. So all you Indian companies out there, start spamming
Saturday, July 15, 2006
Wednesday, June 28, 2006
Tum mujey na dogey jeeney
Kahin be-khayal ho kar yuun hii chuu liyaa kisii ney
Kayi khwaab dekh daaley, yahan meri bekhudi ney
Hai bhala saa naam uuskaa, main abhi sey kyaa bataoon,
Kiyaa bekaraar aksar, mujhey ek aadmi ney
Arey mujh pey naaz waalon, yeh niyaazmandiyaan kyuun
Hai yehi karam tumhaaraa, tum mujhey naa dogey jeeney
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bekhayal:- unintentional
niyaaz- offerings

